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PARENTAL GUIDANCE REQUIRED
The Parental Guidance campaign encourages parents to “take the lead” when it comes to their teens and alcohol use. The...
BE SMART ABOUT IT
The Be Smart About It campaign is an alcohol awareness campaign urging college students to use caution when consuming alcohol...
KEEP THE PARTY ALIVE, DON’T DRINK
Keep the Party Alive, Don’t Drink & Drive is a prevention campaign that uses a fresh, modern approach that appeals...
“NO JOKE” CAMPAIGN
This social norms campaign uses a humorous approach to communicate the message that a majority of teens do not use...
Free2Be is a social norms campaign targeting teens that emphasizes that most teens choose not to drink or do drugs...
“OPERATION FREE” CAMPAIGN
The Operation Free campaign uses a military theme to convey the social norms message that kids are one of many...
“NO ID” CAMPAIGN
The No ID campaign uses an edgy, yet clear message to communicate to any underaged person who attempts to buy...
“DON’T BUY THE HYPE” C
Don’t Buy the Hype is a social norms campaign targeting middle school teens. The campaign uses a series of funny...