Don't Buy the Hype™

  • Don’t Buy the Hype™ is a social norms campaign targeting middle school teens. The campaign uses a series of funny spoof ads to grab the attention of teens and then delivers the social norms message that most teens don’t drink alcohol or smoke marijuana. Each poster can be easily customized to include your specific survey data to reinforce the social norms message.

     

    BROWSE CAMPAIGN CATALOG

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