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  • Free2Be™ is a social norms campaign targeting teens that emphasizes that most teens choose not to drink or do drugs and what it means for them when they choose to be “free.” The campaign message can be tailored to an alcohol and/or drug message, and your specific statistics can be added to further enforce the social norms message. The campaign consists of a variety of elements to communicate the message including posters, banners, stickers, shirts, folders, bracelets and more.



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